Thursday, March 26th 2009
11.30 till 12.30
Arrival
12.30 till 13.00
Reception
13.00 till 14.00 / Key Note
Interactive Value Creation between Firms and Customers:
Recent Research and Open Questions in Marketing and Innovation Management
Frank Piller
» Session 1
Concept Development / Theorising Prosuming
14.00 till 14.45
From Prosumer to Produser:
Understanding User-Led Content Creation
Axel Bruns
14.45 till 15.30
The micro-macro-level of the prosumer discourse
Matthias Bode & Per Ostergaard
» Session 2
Prosuming as Part of the Value Chain
14.00 till 14.45
The collaboating consumer
A systemativ Analyse of the willingness to collaboration and offers of collaboration in the marketing communication
Dirk-Mario Boltz
14.45 till 15.30
Open Source Innovation: Role Reversal of Consumers and Producers
Doris Blutner & Rolf von Lüde
» Session 3
Prosuming as Work and the Consequences
14.00 till 14.45
Who does the work?
A Comment of the household economics concerning the term "prosumer"
Angela Häußler
14.45 till 15.30
Gastronomical expansion of ambitions
From the precarious relationship of the cook to his guests
Jana Rückert-John & René John
15.30 till 16.00
Coffee break
16.00 bis 17.00 / Key Note
The Brand DIY
Crafting, Hacking und Open Source as Rec ent Reifications of the Prosumer Idea
Holm Friebe
» Session 4
Communitisation by Prosuming
17.00 bis 17.45
The collaboration of the prosumers
the neglected dimension of the prosuming concept
Heidemarie Hanekop & Volker Wittke
17.45 bis 18.30
"Just Do It ... and ... Sell Yourself!"
Creative praktices in the field of D.I.Y., prosumer culture und emergent markets
Verena Kuni
» Session 5
Socio-cultural Motives of Prosuming
17.00 bis 17.45
Prosuming as Experience
Experience, amusement and recognition as motives of active consumption work
Dirk Dalichau
17.45 till 18.30
Conspicuous Prosumption in Web 2.0
Why Respect is a Highly Rated Currency in Collective Co-Production
Frank Kleemann & Christian Papsdorf
» Session 6
Prosuming as Communication: the Sovereign or the Transparent Consumer?
17.00 till 17.45
Prosumerism in eGovernment
between participation rhetoric and co-administration
Fritz Betz
17.45 till 18.30
How do computer support personal consumption?
The work of prosumers in social semantic commerce
Andreas Schelske
18.30 till 19.30
Reception / Dinner
19.30 till 20.30 / Dinner Speak (Key Note)
Correcting an Historical Error:
On Production, Consumption and Prosumption
George Ritzer
Friday, March 27th 2009
9.30 till 10.30 / Key Note
Costless creation of strong brands by user communities:
Implications for producer-owned brands
Johann Füller & Eric von Hippel
» Session 1
Concept Development / Theorising Prosuming
10.30 till 11.15
The Prosumer as a Role Model
Kai-Uwe Hellmann
11.15 till 12.00
Why does prosumers prosume?
Patrick Linnebach
» Session 2
Prosuming as Part of the Value Chain
10.30 till 11.15
Mitigation of Climate Change and Electro-Mobility
Science and the Responsible Consumer, the "Prosumer" in the Internet
Gundolf Kohlmaier & Birgit Blättel-Mink
11.15 till 12.00
Electro car, automotive producers and the consumer
Aspects pf a new definition
Ingo Kucz & Elisabeth Wrulich
» Session 3
Prosuming as Work and the Consequences
10.30 till 11.15
The worker player
The extension of the company, fragmentation of the organisation of labour and the change of the labour identity
Oliver Lieven
11.15 till 12.00
Prosumeers and their workplaces
Susanne Maaß & K. Meike Hecht
12.00 till 13.30
Lunch break
13.30 till 14.30 / Key Note
The Working Customer – the Thesis and current Trends
Kerstin Rieder
» Session 4
Communitisation by Prosuming
14.30 till 15.15
Brand communities as communities of prosumers
The example of brand communities within the VW World
Jörg Marschall
15.15 till 16.00
A subculture of prosumption?
Upon the cultural fundaments of prosuming as an example of the free skiing scene
Niklas Woermann
» Session 5
Socio-cultural Motives of Prosuming
14.30 till 15.15
Click-Work
Motives of "Unmotivated" Internet Use
Jörn Lamla & Katharina Witterhold
15.15 till 16.00
"Care for a little more data?"
Loyalty cards: Material good or tool for bargains?
Nils Zurawski
» Session 6
Prosuming as Work und the Consequences
14.30 till 15.15
Sustainable consumption by online trading?
The example of eBay
Birgit Blättel-Mink
15.15 till 16.00
The function of the staging of prosumption for the quality and value of cultural goods
Gerhard Panzer
16.00 till 16.30
Last Round Discussion
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